You are currently viewing #11 Ashutosh Mishra – Working in a digital world – LeadSquared

#11 Ashutosh Mishra – Working in a digital world – LeadSquared

“The growing need to handle customer challenges in a remote setting through a CRM such as LeadSquared is making it plausible for universities and colleges not only in the US but also in India reach their target of hitting enrollment numbers along with maintaining diversity in the class. “


The pandemic has pushed businesses to have a presence online now and cater to the needs of their customers, but before helping them you need to have leads in the first place. Is your business able to capture leads, understand their intent, visualize their journey, engage them to act along with measuring your reps’ performance?


Have you ever questioned how universities and institutes answer your email so quickly and that too it is personalized? How come they are aware that you visited their page and were looking through financial aid? Well, it must be a strong Customer Relationship Management (CRM) system that must be helping the entity handle their prospective students, current students, alumni, and donors. 


As work from home (WFH) has become the new normal, it is extremely vital for universities and colleges to focus more on productive ways of engaging prospective students in a remote environment, solving queries of existing students by integrating with the Student Information systems. During this pandemic, most colleges and universities in the United States of America suffer from reduced enrollments, reduced budgets and increased burden on the recruitment staff. However, the cutthroat competition is persisting, for fear of rejection leads to a student applying to many colleges or universities.


This has definitely pushed the idea of implementing Customer Relationship Management (CRM) systems and increasing the turnaround time for acquiring the right talent at the right time and not losing such talents to the competitors. The better the CRM software, the better the admissions representatives will be able to handle it and manage custom workflows. Thus, hitting the enrollment targets and achieving diversity among the student pool. This can be achieved by LeadSqaured, which is the best CRM from India that is making its mark globally because of its smart views portal which is easy to understand and easy to work with.


The global CRM market size was valued at $ 43.7 billion in 2020 and is expected to grow at 10.6% annually from 2021 to 2028. This leads to the growth of implementation of CRM and solutions via the Software as a Service (SaaS) model. 


There is a rise in the demand for automation, improving the scope of digital operations, and improving customer experience. Well, LeadSqaured is one such Customer Relationship Management (CRM) System that caters to the needs of prospective students, current students, alumni and donors. When it comes to universities, colleges or training schools in the US, it is imperative to hit the enrollment numbers. With growing competition, each year a student applies to many colleges or universities just to make sure they have something in hand. However, all of this can’t be handled by a CRM which is difficult for company employees to handle. If the dashboard is messy and takes a lot of time for your employee to put a record, then you might miss out on a lead and a potential candidate. That is why, it is important to have a system in place just like LeadSquared that can tackle the need for Sales execution CRM, solving the problems pertaining to end-to-end marketing automation, customised customer portals for businesses and field force automation software.


Have you ever come across a higher-velocity sales process that can potentially help colleges and universities fast track their admissions process and can get their enrollment targets met year after year?


LeadSquared is a marketing automation and sales execution platform that helps businesses increase their closures, manage their pipelines, and attribute their ROI accurately and completely – to people, marketing activities, lead sources, products, and locations. Built to handle thousands of users, millions of leads and thousands of activities, LeadSquared is being used by enterprises and small & medium businesses, across a diverse set of industries. Businesses that have found fitment with LeadSquared include education institutes (EdTech businesses, colleges, universities, offline and online training institutes), financial services (Insurance providers, loan providers, Fintech businesses), hospitals and wellness clinics, and hospitality businesses among others. Reduced lead leakage, automated marketing and sales processes, complete sales tracking, and a CRM platform that guides sales teams about their actions – are some of the benefits that people have realized after using the platform. Used by customers from enterprise, medium and small businesses, LeadSquared can scale down as easily as it can scale up. Powerful marketing and sales analytics help organizations stay on top of their business.


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